Dr Milica Vasiljevic – E-Cigarettes

A new study, published in journal BMJ Tobacco Control, claims that e-cigarette advertising may be leading children to believe occasional tobacco smoking isn’t harmful. Researchers from the University of Cambridge also found that adverts that depicted e-cigarettes as healthy and glamorous could prompt them more to experiment with cigarettes. We spoke to Dr Milica Vasijevic from the Behaviour and Health Research Unit.
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